The first child of her family, Firdevs Serpil Karuserci who currently lives in Gaziantep, used to make clothes for her dolls from crepe paper. When she showed the courage to take an order for a bridal gown in her small boutique she opened after taking needlecraft courses at nights, her success story that brought her to today has started.
By applying to the European Union Business Development Center and taking advantage of consultants who have international experience in subjects such as production, marketing, dealership, sales and branding, she creates the DreamON brand. She currently exports to 22 countries including cities that are regarded as the capital of fashion such as London, Milano and Paris. She has 140 points of sales and 10 franchises in Turkey. She appears in 153 boutiques in Italy with the DreamON brand. Additionally, she has agencies in Holland, France, Italy and Poland.
With the jobs she has created for the sewing and embroidering of bridal gowns that young girls dream of, Serpil Karuserci has turned the career dreams of women of Gaziantep into reality. With the bridal gowns she has sent from Gaziantep to all over Turkey and many countries in the world, she has set an example for women in her region.