DreamON Wholesale Distribution Centers
The Karuserci brothers, who started their words as an adventure started in 1974, and Onur Karuserci, 40, responsible for Finance and Management, and Onur Karuserci, 38, responsible for Marketing and Sales, continued their words as “DreamON has never stopped growing with the perception of awareness”. they continued. DreamON has always been aware that rapid growth does not always mean sustainable growth. At first, DreamON grew slowly and surely; transferred its headquarters from its first 55m2 store to a 350m2 store in 1991 and then moved it to its 1,250 m2 building in mid-2000 with various steps. It has become one of the largest in Europe and the Middle East, with the largest bridal showroom/distribution center in Turkey with its 7-floor building of 3,000 m2, which was completed in 2012.
These steps and achievements are literally symbols that show DreamON's positive growth. Currently, DreamON is migrating to an unrivaled showroom network to ensure its distribution operations run smoothly and effectively. Through our distribution centers, DreamON bridal gowns are constantly sent to our customers from our 1,100 m2 production facility in Gaziantep.
DreamON showrooms are also retail and distribution centers that sell directly to consumers (end users, mostly brides-to-be) and boutique stores, allowing the products coming from the production facility to reach the end users in every location in Turkey and abroad. Therefore, three types of operations are carried out in DreamON distribution centers: selling to brides, selling to stores, and also acting as DreamON's sales branch and offices. DreamON also has a “ Franchise ” application that it can rely on.
Franchise, as an independently owned and operated company, buys and sells products to its customers in accordance with agreed rules.
To put it simply: Franchise sells goods at a certain profit just like a boutique store. The main difference is that the franchise works professionally, benefits from the image of DreamON in Turkey and internationally, profits through corporate promotion initiatives and advertising campaigns, and ultimately benefits from DreamON's overall success stories.
Distribution centers in Turkey are based on a new idea brought by DreamON in the bridal gown industry . The aim is to transport DreamON products to customers and end users faster and at a lower price by benefiting from close distance. The directors of DreamON distribution centers are already successful professionals in the distribution business, and their resumes cover a variety of work experience related to sales in the wedding field.
In addition, our managers and franchisees have sufficient operational skills to successfully fulfill their responsibilities in a unique business area such as wedding dresses. For example, finance and business management skills and experience are required, as well as the ability to handle "back-end" tasks (warehouse setup and organization, shipping and receiving shipping, customer service, etc.). Of course, these backend functions are constantly monitored and in many cases managed directly by the DreamON center.
A distribution center is a service business that deals with corporate customers as opposed to general consumers. DreamON understands customers' needs and understands very well how to serve them well. DreamON has taken its place in the market with its very special wedding dresses .
DreamON typically plans to create many new distribution centers and many new franchises in Turkey and abroad, with store owners with general skills looking to get out of the jungle of cheap competitors.
Success in franchises and distribution centers; It covers moving from customer service/sales management to the operational process of running a complex business. Recently, DreamON has started to restructure in a format that can produce solutions to the challenges of the bridal gown market in the best possible way. Many companies today are under intense economic pressure.
Restructuring and major changes are extremely common because companies want to survive and grow.
These changes present new challenges and demands for everyone. Özgür and Onur know very well how to adapt with changes. Therefore, instead of fearing and resisting change, they prepare themselves for possible changes. They decide how DreamON will best respond to real economic and business scenarios.
The approach to attempt to overcome the inadequacies of the classical structure is functionally segmented. Two centers have been established. The financial, logistics, distribution and administrative center is in Gaziantep; another sales, marketing and distribution center is located in Ankara. The store, distribution centers and franchise network are growing effectively, regularly and efficiently. As soon as you open your own franchise and distribution center, you will definitely find yourself among strong friends.
To date, there are few DreamON distribution centers and franchises in Turkey, representing 20% of DreamON's annual revenue. This is good news for aspiring entrepreneurs looking to open a franchise or distribution center.
An advantage of this structure is the work of highly specialized personnel. These centers are structured as separate companies and the Vice Presidents of the company are actually at the head of the centers. Centers working in the organization benefit from the latest Information Technologies.
Software and computer networks designed to allow rapid communication and decision making are used. What's even more efficient is that company information is instantly available across the entire organization, using the in-house network. The rapid rise of these technologies allows DreamON Centers, distribution centers and customers to be connected to each other digitally rather than physically.
DreamON - Ankara
DreamON Anadolu showroom/ distribution center is located in Çankaya (Tunalı Hilmi Caddesi). This is the central capital region of Ankara, the capital city of Turkey.
Çankaya is the center of the city and at the same time an exclusive shopping district, a stylish business and cultural center. The region includes numerous museums, theatres, cinemas, cultural associations, booksellers, publishers and libraries, as well as the National Library.
Many of the streets in the neighborhoods are named after poets, writers and thinkers. Most of Ankara's well-known high schools and many university buildings are in this region. Çankaya is full of people shopping, strolling or spending time in the many cafes and restaurants around the clock. Literally, DreamON is a place where fashion can promote their products...
Gaziantep, formerly known as Antep and still unofficially referred to as such, is a city in southeastern Turkey and one of the oldest inhabited places in the world. While it was a quiet settlement, it has grown to become the trading powerhouse of Southeast Turkey.
Headquarters and distribution center in Gaziantep, with a seven-storey building of 3,000 m2 built in 2012, the largest bridal showroom in Turkey is actually a brilliant achievement of the bridal gown industry in Turkey. The new center, located in the Gaziantep Metropolitan Center area, located in the green area of Şehitkamil, is the management, production, marketing and logistics center for DreamON's local and international business. The geographical location of the center provides DreamON with a convenient location to expand into the Middle-East and North African markets.