A Success Story: DREAMON

We can say that DreamON 's transition to industrial production started with catalog shoots.

Established in 1974, the company started industrial production in the early 2000s. We can express this transition with a catalogue. Because the catalog preparation process starts with creating a collection and the models in the collection must be reproduced. This has enabled DreamON wedding gowns to transition from custom designs to re-manufactured orders of the same quality.

Wedding gowns designed by Serpil Karuserci under the name ONUR FASHION from 1974 to the 2000s made the dreams of thousands of brides come true. Most of these designs were creating demands at home and abroad outside of Gaziantep. Other boutique stores began to demand to offer these wedding dresses to brides in their own cities. The first DreamON Collection took its place in boutiques in Turkey and Europe with the catalog prepared in 2002. In February 2002, the CPD (Collection Premier Duesseldorf) fair in Duesseldorf, Germany, was the first launch with the DreamON collection. The great success of this collection enabled DreamON's transition to the industrialization process and formed the basis of new collections created in the following seasons.

In a short period of three years, DreamON had reached 13 countries in Europe and more than 35 sales point boutiques in Turkey with its 2005 collection. The 2005 catalog and the following year, the famous fashion photographer Serkan Sedele shot what we can describe as a revolution in the wedding dress industry. This collection, inspired by the female heroes of Greek mythology, brought the DreamON brand to a serious audience. In the following years, DreamON promoted these collections with its own stands at all important bridal dress fairs in Europe.

DreamON's collection for 2007 and the next few years has always been prepared with different and special models. He delivered the catalog shoots of these years to the artistic director Miguel Walls, who came from Spain – Barcelona. Under the direction of Miguel Walls, there were very successful shootings with a team of nine people from Barcelona. Collection concepts were applied as “the magical honeymoon islands of the Mediterranean” or “Women Without Frontiers”. DreamON wedding gowns adorned the shop windows of boutiques in most European cities.

The 2009 collection was a catalog inspired by the 'Romantic Love Movies' shot by the SDL101 team. DreamON was now in 22 countries and more than 100 sales points in Turkey with this collection. In fact, we can say that the main success is to be able to make ready-made wedding dresses with tailor-made design quality with industrial production. The only way to achieve this; To make the most suitable molds for body structures by considering every detail, to find the best quality materials wherever they are in the world, to work with the most skilled people in production, to ensure perfection and to turn all these into reality with very good designs.

DreamON 2010 collection was created with the concept of Greatest Love Stories of All Time. Çağnur Key-C Karuserci, who completed her fashion design education in Europe's most prestigious Italian fashion design school, the Institute of Marangoni, first in London and then in Milan, joined the design team. This catalog was one of the most admired collections. These collection models, of which there is a lot of talk about both catalog models and ambiance, were launched in Gaziantep in January with a fashion show attended by the ambassadors of 11 countries. They were launched to thousands of local and foreign guests at the Izmir IF Wedding Fair in February, at the Si Spose Italy fair in Milan in June, at the Mode et Marriage fair in Paris in July, and finally at the B2B Wedding fair in Warsaw Poland in September.

How quickly the years pass. DreamON had a share in making the dreams of brides come true by releasing special collections one after the other.

DreamON's 2018 collection last year emerged with the concept of The Rnaissance, inspired by the fascinating and dynamic renaissance era artists. This collection of DreamON, which we can define as bringing together the class of the classic and modernity, found its place in more than 153 boutiques in Italy alone. It met its admirers at the 110 square meter giant DreamON stand at the Izmir IF wedding fair, in Milan, in many cities of Europe, and in two separate fairs in Hungary.

DreamON's new collection is almost ready. Cagnur Karuserci, who is the head of the design team, has almost finished the drawings, samples and catalog shoots of the collections, which have captured completely different trends with their three separate collections and separate catalogs. The new collection, which will take its place in the showcases in a very short time, will be presented to brides first at DreamON's own stores in Ankara and Gaziantep and at its dealer in Diyarbakır.